The secret is authentic, target specific visual content that breaks the barriers between speaker and listener. The result is vastly increased engagement.
In an age of information overload, visual content should be an integral part of any content marketing strategy.
As much as 90% of the information we remember is visual.
This makes infographics a powerful way to convey complex data and information. Not only do an infographic quickly communicate your message, but also encourage engagement.
They are liked and shared 3 times more than other types of content (source: Hubspot).
And due to infographics attractiveness their capacity to be shared on social networks and become viral is much higher than ordinary text content.
The viral nature of the infographic makes people link to your site and Google will index your website higher. This increases the importance that search engines pace on your site.
That’s why infographics work so beautifully.