Infographics is one efficient way of combining the best of text, images and design to represent complex data that tells a story that begs to be shared. They are a visually compelling and when done well can communicate complex data in a visual format that is potentially viral. Infographics help your brand stand out from the crowd and project your company image as creative and authoritative within your industry.
Infographic creation services
Creating a beautiful and effective infographics is not as easy as one might think. It takes a good understanding of infographic creation best practices.
Before you begin designing your infographic, think of the story you are trying to tell. The angle you choose will help you determine which information to include.
This streamlines the entire piece and helps the audience follow along with the message you are sharing.
Because infographics allow for limited space for content, the purpose of your infographic should be focused.
The point of an infographic is to showcase yourself as a thought leader, also known as an industry expert. Thus an infographic’s effectiveness is largely based on the sources you use.
Come up with a headline that is catchy and descriptive. In fact, the headline will be the primary reason people click or don’t click on your infographic.
Contact us: If you have impressive data, stats or other content that could be converted to amazing infographics, let’s talk. Our researchers can also help you to plan your story and find the facts.
Pro tip: Always start your infographic planning with pen and paper. This way, you can work through concepts and designs roughly before finalizing a digital copy.
Content promotion services
Promotion is a big deal.
Have a landing page for each infographic you publish and then optimize those pages for SEO purposes.
In order to create infographics that convert, you need to promote them - like any other piece of content or marketing message.
You can have the best infographic in the world, but if you don’t promote it, it’s not going to go viral. Thus promotion of your infographic should never be an afterthought or viewed as a second priority.
Contact us: If you have impressive data, stats or other content that could be converted to amazing infographics, let’s talk. Our data sientists can also help you to plan your story and find the facts.
Pro tip: Don’t assume your audience is going to share the infographic - ask them to share it. Both in the introduction and conclusion of the infographic, include a CTA that asks the audience to share the infographic on social media as well as their own sites.
ASK A QUOTE
If you would like to have a quote of 3 or 6 beautiful branded infographs, fill out the form below and one of our staff members will get back to you.